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Featured Articles
Documenting the Diversity of Online Marketing Tools
I contributed these articles to various entities within the global network of Semrush, a leading provider of online marketing solutions including SEO tools, data analytics, competitive intelligence, and more.
Thought Leadership for the Personalization Industry
These articles were commissioned by Gravity R&D, whose flagship product, Yusp, is an enterprise-grade recommender system. They cover extensive ground from the very basics to the latest challenges facing the industry. My challenge was to explain scientific concepts and business considerations in a way the average CMO can process.
Gravity Becomes Taboola's European R&D Hub: Facts, Figures, and the Future
Read all the details of Gravity R&D’s impending acquisition by Taboola: how it started, why it’s a smart move, and what to expect once it’s final.
How Proof of Concept Testing Makes for Better Personalization
Learn more about the proof of concept period within implementing or upgrading a personalization system, to understand the options, the costs, and the benefits.
Video Personalization: KPIs, Use Cases, and Best Practices
Take a look behind the scenes of video personalization through this in-depth article, complete with case study snippets and expert insights.
How News Personalization Keeps Readers Engaged
Find out all about news personalization: why it makes sense, how it's evaluated, how it's leveraged, and what challenges it helps to overcome.
Personalization for Marketplaces: Cutting Through the Chaos
Explore personalization for marketplaces: the challenges, best practices, and opportunities that set it apart from recommender systems in other fields.
All About Personalization in Retail: KPIs, Challenges, and Best Practices
Explore personalization in retail: how recommendations help merchants stay competitive, and how their added value is calculated.
The Build or Buy Dilemma
Contemplating the "build or buy" dilemma? Find out all about your possible options here before making a decision.
A Marathon Won by a Hair’s Breadth: Our Story of the Netflix Prize
Is it true that the winner takes it all? Find out how ranking 2nd in the Netflix Prize earned Gravity R&D founders scientific acclaim and business success.
How Recommendation Systems Tackle the Cold Start Problem
Explore the cold start problem in personalization: the difference between user and product cold start; causes, effects, and possible solutions.
A Layman's Guide to Personalization
All about personalization: what it is, how it works, and why it's good for you, through real-life examples, stats, and case studies.
A Deep Dive into A/B Testing
Learn all about the basics of A/B testing and how it's used to identify the added value of personalization or to pick the best recommendation engine.
Behind the Scenes of A/B Testing Recommendation Systems
Immerse yourself in the scientific aspects of A/B testing recommendation systems to understand how your business can thrive with personalization.
How Recommendation Systems Comply with Privacy Regulations
Running a recommendation system for your e-retail business? Read all about the lawful management of your users' personal data.
Getting Started with Personalization at Your Enterprise
Considering a personalization solution for your business? Discover the steps leading up to successful integration with a vendor.
Making the Case for Custom Software Development
These articles I (ghost)wrote for Liemur, a London-based software development company with a subsidiary in Budapest, argue in favor of outsourcing IT as a non-core business function. They also cover custom software development – the precursor of SaaS as we know it today.
7 Reasons to Opt for Custom Software Development Solutions
Considering readymade business software versus IT solutions in-house? There’s a third, winning option: custom software built for you.
How Custom Software Development Cuts the Risk of a Rollout Disaster
Ever heard of the “new system blues”? If this doesn’t ring a bell to you, your business is probably running on custom software. If it sounds all too familiar, read on to find out how custom software development can help you avoid this scenario.
Custom Software Development Services Help Make Your Operations Seamless
Continuous delivery: you’ve probably come across these words before. If you’re unsure about their possible benefits for your company, read on.
Defining the Scope of a Custom Software Development Project
So you’ve decided to invest in custom software development for your company. Great, now let’s get down to business!
Considering IT Outsourcing? Look for These 5 Qualities in Prospective Partners
Here’s a roundup of the most important assets to look for in your potential software development partner or team.
How Outsourcing IT Services Paves the Way to Success
Though we tend to believe that business success begets further business success, in most cases the exact opposite happens. Does this all sound odd to you?
What Sales Reps Can Teach Us About IT Outsourcing
Judging prospective IT outsourcing partners by their sales approach can help a great deal in choosing the right one for your company.
Outsource IT Services to Boost Productivity
Unsure whether to accommodate inhouse or to outsource IT, HR and other “back-office” functions? Follow these four steps...
No One Knows More About Remote Meetings Than Software Companies in the UK
As international projects and off-site teams become the norm, video and phone conferences are inevitable and their potential pitfalls endless.
Why a Software Development Company in London Could Be Your Next Outsourcing Partner
New trends in IT outsourcing suggest that small or midsize software development companies in Western hubs could gain competitive edge.
IT Outsourcing in 2014: The 3 Most Important Trends to Watch
A new year always brings new challenges and opportunities. This is especially so in a rapidly evolving environment like IT outsourcing.
Almost Like Marriage: A Guide to Outsourcing Software Development Offshore
Outsourcing software development is a high-involvement collaboration between mutually interested partners.