Featured Articles

Thought Leadership for the Personalization Industry

These articles were commissioned by Gravity R&D, whose flagship product, Yusp, is an enterprise-grade recommender system. They cover extensive ground from the very basics to the latest challenges facing the industry. My challenge was to explain scientific concepts and business considerations in a way the average CMO can process.

Making the Case for Custom Software Development

These articles I (ghost)wrote for Liemur, a London-based software development company with a subsidiary in Budapest, argue in favor of outsourcing IT as a non-core business function. They also cover custom software development – the precursor of SaaS as we know it today.